Google Singapore Tips

Click here to download a Local Business Marketing Guide for Singapore Businesses & SMEs

Other Random Business Notes Below...

Local Business Listing
Create a well informed listing, making sure it is: accurate make sure address listing matches to that on main website description - 200 characters list minimun - 5 category to maximise search visibility Other Notes: Business Listing on Google Maps(i.e. maps.google.com) is newest, while Google Search(i.e. google.com) - Business Listing is about 1month delayed. Ranking is about quality and relevancy Resource: Check out Google's help section on Local Business Listing: Ranking of Listings You Tube Utilising annotations to improve your engagement with your user. Too Cool! You can add annotations(i.e. hotspots) in videos to hyperlink to other videos.Currently it is only limited to within YouTube. The example they gave was a series of video Samsumg did, see below: Follow Your Instinct Basically it is like those interactive story book where they give you an option to select A or B, which will then direct you to the respective options. Just play with the video above to see. Note that Custom annotations has to be part of the video, you then simple use the annotations to make it a hotspot. Another example was this company that developed their website purely on youtube: BooneOakley.com Analytics for YouTube? Google YouTube Insights - > Discovery = See Demographics of your videos Google Web Elements: http://www.google.com/webelements Using webelements will be using iframe code. Google Analytics: Use Bounce Rate Comparision Analysis to identify which web pages need to be worked on.

Singapore Business Associations List

Singapore Business Federation (SBF) – www.sbf.org.sg
Singapore Chinese Chamber of Commerce and Industry (SCCCI) – www.sccci.org.sg
Singapore Indian Chamber of Commerce and Industry (SICCI) – www.sicci.com
Singapore Malay Chamber of Commerce and Industry (SMCCI) – www.smcci.org.sg
Singapore Manufacturers’ Federation (SMAF) – www.smafederation.org.sg
Singapore Association of Small and Medium Enterprises (ASME) – www.asme.org.sg
Singapore Infocomm Technology Federation (SITF) – www.sitf.org.sg
IDA Singapore (SME) – www.ida.gov.sg/sme/
EnterpriseOne – www.smeportal.sg

PPC Marketing Presentation

Power of PPC Marketing
Difference between free(organic) search and paid search
Look to Google for SEM exposure
– Google vs Yahoo vs Baidu vs Bing
Why PPC Marketing?
– PPC is the fastest online traffic generation method!
Flow of PPC Marketing
1) Identify target market & campaign objective
2) Setup a PPC campaign. Choose keywords, write ads & set bid prices
3) Measure results and refine campaigns
5 Golden Facts On PPC Marketing
1) Campaign objectives – be very clear
2) Setup PPC campaigns
– Show slides walking through Google AdWords setup
Always choose ‘standard’ edition, not ‘starter’ edition
Show account setup structure slide
GA Account
Campaigns
AdGroup
Keywords
Ads
What is the optimal ad position?
Show Google heat map diagram
“Google golden triangle”
Google ad position is paramount
90% of Google ad users think that Google ranks purely on bid price
Ad rank = cpc bid x quality score
qs is based on:
-landing page quality
-relevance of ad text
– historical ctr
– account performance
– other relevancy factors
5) Work on quality score!
Fatal mistake #1
Not monitoring campaigns
e.g. Show irrelevant ads appearing for any local search phrase
Normalized CTR
– Prevents advantage gained by over-bidding to gain higher initial ctr
– Levels playing field
e.g. 6th placed ad is compared only against average 6th place ctr, not against the 1st place ads
PPC campaign rollout
Start search campaign on Google
Budget 2,000, profit 400
After month 1 examine campaigns, put in negative keywords, strip out non-performing keywords
Rollout campaigns to Yahoo, Bing, content network