War on fake travel content intensifies – now it is time to rate the hotel review sites

In a bizarre twist in the battle to rid the industry of fraudulent reviews, reputation management firm Kwikchex has unveiled a star-rating system for review sites. In January, following a complaint made by Kwikchex, the Advertising Standards Authority ruled against TripAdvisor saying the site should stop claiming reviews are real, honest or trusted. Read more … Read more War on fake travel content intensifies – now it is time to rate the hotel review sites