Google Just Changed the Game on Local Search

If Local Search Marketing was hot before last week it’s now smoking hot! We’re going to tell you what has changed in Local Search, What it means for your business and how you can leverage these changes to your advantage so keep reading.
By the way, we’ve previously blogged over at UntangleMyWeb.com on how to Optimise your Local Business for Search so you may want to check that out after this post to refresh your memory on how to optimise your free Local Search listing in Google Places.
Only couple of days ago, Google introduced a big change in its result page that is affecting Local search and Local search marketing.
Read more here: http://www.mywebschool.com/blog/seo/google-just-changed-the-game-on-local-search/

Should You Trust Online Reviews?

The Internet has fundamentally changed the way that buyers and sellers meet and interact in the marketplace. Online retailers make it cheap and easy to browse, comparison shop, and make purchases with the click of a mouse. The Web can also, in theory, make for better-informed purchases—both online and off—thanks to sites that offer crowdsourced reviews of everything from dog walkers to dentists.
In a Web-enabled world, it should be harder for careless or unscrupulous businesses to exploit consumers. Yet recent studies suggest that online reviewing is hardly a perfect consumer defense system. Researchers at Yale, Dartmouth, and USC have found evidence that hotel owners post fake reviews to boost their ratings on the site—and might even be posting negative reviews of nearby competitors.
Read more here: http://www.slate.com/articles/business/the_dismal_science/2012/08/tripadvisor_expedia_yelp_amazon_are_online_reviews_trustworthy_economists_weigh_in_.html