Last Day – Visit Singapore and Save 40% On Your Hotel with StayFarEast.com

Far East Hospitality Launches New e-Commerce Website Singapore’s largest hotel group Far East Hospitality has officially launched its new website StayFarEast.com to the world. To celebrate its rollout, for a limited time Far East Hospitality will offer 40% off its BAR (best available rate) for online bookings made from August 28 to September 3, 2012 … Read more Last Day – Visit Singapore and Save 40% On Your Hotel with StayFarEast.com

Google buys Frommers, destination content in search just got a little bit more interesting

Google buys Frommers, destination content in search just got a little bit more interesting Google has made another strategic acquisition in the travel space, snapping up guidebook and online destination content publisher Frommer’s for an undisclosed fee. Sources within Frommer’s confirmed the deal after the Wall Street Journal got whiff of the acquisition earlier today. … Read more Google buys Frommers, destination content in search just got a little bit more interesting

Social media and SEO created a mutant in travel – Introducing Fake Review Optimization

After a rough year of defending itself from its detractors, TripAdvisor now describes itself as the more modest “reviews and advice on hotels, resorts, flights, vacation rentals, vacation packages, travel guides, and lots more” or “over 50 million reviews & opinions by travelers.” To be clear, TripAdvisor is not evil, and Kaufer remains one of … Read more Social media and SEO created a mutant in travel – Introducing Fake Review Optimization

How to Spot a Fake Online Hotel Review

Now that the Advertising Standards Authority has banned hotel recommendation site TripAdvisor from claiming its reviews as truthful, it’s going to be harder than ever to sift out the real from faked. We’re here to help. Following last week’s Amazon product review scandal, after a months-long scandal involving its faked accommodations assessments,TripAdvisor can no longer … Read more How to Spot a Fake Online Hotel Review