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How to Spot a Fake Online Hotel Review

Now that the Advertising Standards Authority has banned hotel recommendation site TripAdvisor from claiming its reviews as truthful, it’s going to be harder than ever to sift out the real from faked. We’re here to help. Following last week’s Amazon product review scandal, after a months-long scandal involving its faked accommodations assessments,TripAdvisor can no longer […]

Should You Trust Online Reviews?

The Internet has fundamentally changed the way that buyers and sellers meet and interact in the marketplace. Online retailers make it cheap and easy to browse, comparison shop, and make purchases with the click of a mouse. The Web can also, in theory, make for better-informed purchases—both online and off—thanks to sites that offer crowdsourced […]

War on fake travel content intensifies – now it is time to rate the hotel review sites

In a bizarre twist in the battle to rid the industry of fraudulent reviews, reputation management firm Kwikchex has unveiled a star-rating system for review sites. In January, following a complaint made by Kwikchex, the Advertising Standards Authority ruled against TripAdvisor saying the site should stop claiming reviews are real, honest or trusted. Read more […]

TripAdvisor slaps Red Badge on hotel for writing own reviews Read more at http://www.tnooz.com/2010/11/03/news/tripadvisor-slaps-red-badge-on-hotel-for-writing-own-reviews

TripAdvisor has punished an Irish hotel for apparently asking staff to write favourable reviews about the property on the user review website. Read more at http://www.tnooz.com/2010/11/03/news/tripadvisor-slaps-red-badge-on-hotel-for-writing-own-reviews