Author: admin

Google Just Changed the Game on Local Search

If Local Search Marketing was hot before last week it’s now smoking hot! We’re going to tell you what has changed in Local Search, What it means for your business and how you can leverage these changes to your advantage so keep reading. By the way, we’ve previously blogged over at on how to […]

Should You Trust Online Reviews?

The Internet has fundamentally changed the way that buyers and sellers meet and interact in the marketplace. Online retailers make it cheap and easy to browse, comparison shop, and make purchases with the click of a mouse. The Web can also, in theory, make for better-informed purchases—both online and off—thanks to sites that offer crowdsourced […]

War on fake travel content intensifies – now it is time to rate the hotel review sites

In a bizarre twist in the battle to rid the industry of fraudulent reviews, reputation management firm Kwikchex has unveiled a star-rating system for review sites. In January, following a complaint made by Kwikchex, the Advertising Standards Authority ruled against TripAdvisor saying the site should stop claiming reviews are real, honest or trusted. Read more […]

TripAdvisor CEO discusses fake reviews, Google

HNN: What is your stance on fake reviews and what is TripAdvisor doing to combat them? SK: “We’ve been dealing with the issue for 10 years now so we have a decade of expertise at catching folks that are trying to spam our system. Ninety-eight percent of our audience when we surveyed ‘Do you trust […]

In a Race to Out-Rave, 5-Star Web Reviews Go for $5

In tens of millions of reviews on Web sites like, Citysearch, TripAdvisor and Yelp, new books are better than Tolstoy, restaurants are undiscovered gems and hotels surpass the Ritz. Or so the reviewers say. As online retailers increasingly depend on reviews as a sales tool, an industry of fibbers and promoters has sprung up […]