Category: Travel Marketing


Google+ aims to make sharing on the web more like sharing in real life. Check out Circles, Events and Hangouts, just a few of the things we’ve been working on. See on

Tnooz Predictions – The biggest and best list in travel technology

Big aggregated list of trends from Tnooz’s consultants.  Mobile features very prominently in most of the lists! 1. Mobile only startups are going to be caught up by existing companies launching mobile services 2. Big battle about who owns the customer ahead 3. Tours and activities heats up even more … Read more at

Far East Orchard likely to pull off "expansionary gambit": Maybank

Company well-positioned to support recent acquisition spree… Here’s more from Maybank Kim Eng: Overseas expansion. FEOR recently inked a non-binding MOU with Straits Trading Company (STC) to consider acquiring: (1) STC’s entire hospitality management business (including trademark rights to the “Rendezvous” and “Marque” brands); (2) 50% interest in three Australian hotels, namely Rendezvous Studio Hotel […]

Singapore Hotel Deals – Save 50% Off Your 2nd Night at Any Far East Hospitality Hotel!

Singapore Holiday Hotel Deals 2012- Enjoy 50% Off Your 2nd Night’s Stay!   Planning for your holiday in Singapore?  Book a minimum 2-nights and get 50% off your 2nd night’s stay. Your 2nd night can start from as low as SGD 80! Whether you’re planning for shopping along Singapore’s bustling shopping belt- Orchard Road, or […]

Last Day – Visit Singapore and Save 40% On Your Hotel with

Far East Hospitality Launches New e-Commerce Website Singapore’s largest hotel group Far East Hospitality has officially launched its new website to the world. To celebrate its rollout, for a limited time Far East Hospitality will offer 40% off its BAR (best available rate) for online bookings made from August 28 to September 3, 2012 […]

Google buys Frommers, destination content in search just got a little bit more interesting

Google buys Frommers, destination content in search just got a little bit more interesting Google has made another strategic acquisition in the travel space, snapping up guidebook and online destination content publisher Frommer’s for an undisclosed fee. Sources within Frommer’s confirmed the deal after the Wall Street Journal got whiff of the acquisition earlier today. […]

Social media and SEO created a mutant in travel – Introducing Fake Review Optimization

After a rough year of defending itself from its detractors, TripAdvisor now describes itself as the more modest “reviews and advice on hotels, resorts, flights, vacation rentals, vacation packages, travel guides, and lots more” or “over 50 million reviews & opinions by travelers.” To be clear, TripAdvisor is not evil, and Kaufer remains one of […]

How to Spot a Fake Online Hotel Review

Now that the Advertising Standards Authority has banned hotel recommendation site TripAdvisor from claiming its reviews as truthful, it’s going to be harder than ever to sift out the real from faked. We’re here to help. Following last week’s Amazon product review scandal, after a months-long scandal involving its faked accommodations assessments,TripAdvisor can no longer […]