Category: Travel Marketing

Should You Trust Online Reviews?

The Internet has fundamentally changed the way that buyers and sellers meet and interact in the marketplace. Online retailers make it cheap and easy to browse, comparison shop, and make purchases with the click of a mouse. The Web can also, in theory, make for better-informed purchases—both online and off—thanks to sites that offer crowdsourced […]

TripAdvisor slaps Red Badge on hotel for writing own reviews Read more at http://www.tnooz.com/2010/11/03/news/tripadvisor-slaps-red-badge-on-hotel-for-writing-own-reviews

TripAdvisor has punished an Irish hotel for apparently asking staff to write favourable reviews about the property on the user review website. Read more at http://www.tnooz.com/2010/11/03/news/tripadvisor-slaps-red-badge-on-hotel-for-writing-own-reviews