Category: Uncategorized

Social media and SEO created a mutant in travel – Introducing Fake Review Optimization

After a rough year of defending itself from its detractors, TripAdvisor now describes itself as the more modest “reviews and advice on hotels, resorts, flights, vacation rentals, vacation packages, travel guides, and lots more” or “over 50 million reviews & opinions by travelers.” To be clear, TripAdvisor is not evil, and Kaufer remains one of […]

War on fake travel content intensifies – now it is time to rate the hotel review sites

In a bizarre twist in the battle to rid the industry of fraudulent reviews, reputation management firm Kwikchex has unveiled a star-rating system for review sites. In January, following a complaint made by Kwikchex, the Advertising Standards Authority ruled against TripAdvisor saying the site should stop claiming reviews are real, honest or trusted. Read more […]

TripAdvisor slaps Red Badge on hotel for writing own reviews Read more at

TripAdvisor has punished an Irish hotel for apparently asking staff to write favourable reviews about the property on the user review website. Read more at

Singapore Business Associations List

Singapore Business Federation (SBF) – Singapore Chinese Chamber of Commerce and Industry (SCCCI) – Singapore Indian Chamber of Commerce and Industry (SICCI) – Singapore Malay Chamber of Commerce and Industry (SMCCI) – Singapore Manufacturers’ Federation (SMAF) – Singapore Association of Small and Medium Enterprises (ASME) – Singapore Infocomm Technology […]