Choosing the right long tail keywords in your article is crucial to ensure there is demand for the keyword and at the same time the article as well as the website you are promoting in the article get good ranking in Google for the choosen keyword.
The key here is to ensure there is a balance in keyword popularity (demand) against the website competition in search engine (supply). In this tutorial, we will use Google AdWords keyword tool to measure the demand and use ‘allintitle’ operator to measure the competition.