Module #3 – Traffic Generation 
"Internet search engines currently account for over 85% of all new visitors to a website." 1
The bottom line is that you may have the most beautiful and impressive website in the world, but if searchers cannot find it, they cannot buy your products or services.
Driving qualified traffic through paid (pay-per-click) advertising and website optimization is the focus of this module.
The KEY To Effective Traffic Generation Is Attracting Qualified Traffic
1According to a Georgia Institute of Technology GVU study