Here are the steps required to turn a LEAD into a CUSTOMER :
Step #1 – Attract Qualified Leads To Your Website
- Various online and offline traffic generation methods
Step #2 – Convert Leads To Prospects
- Lead Generation Form/”Name Squeeze” Page
- Opt-in to request for more information/signup for FREE trial
Step #3 – Convert Prospects Into Customers
- Sales Copy
- Process Payment
- Fulfill Order
- Customer Follow-Up/Support
Step #4 – Convert Customers Into Life-Time Customers
- Customer Back-End Selling
Putting It All Together
