The Online Lead-to-Sales Conversion Cycle











Here are the steps required to turn a LEAD into a CUSTOMER :

Step #1 – Attract Qualified Leads To Your Website

  • Various online and offline traffic generation methods



Step #2 – Convert Leads To Prospects

  • Lead Generation Form/”Name Squeeze” Page
  • Opt-in to request for more information/signup for FREE trial



Step #3 – Convert Prospects Into Customers

  • Sales Copy
  • Process Payment
  • Fulfill Order
  • Customer Follow-Up/Support



Step #4 – Convert Customers Into Life-Time Customers

  • Customer Back-End Selling


Putting It All Together












Next Page (Module 1 – Market Research)