Singapore AI Marketing Consultant
Maple Commerce is Ivan Wong's Singapore-based consultancy specialising in semantic SEO, AI marketing automation, and corporate training. Former Google trainer, BCG-RISE faculty, SMU and SIT lecturer.
- Professionals trained
- 3,000+
- Years in marketing
- 20+
- YoY traffic growth
- 75%
- Organisations served
- 50+
Across corporate, polytechnic, and university programmes
Digital, content, SEO, and AI marketing
Delivered for B2B clients through semantic SEO
From SMEs to MNCs across Singapore and the region
Services
Engagements are direct with Ivan — no junior account teams, no handoffs.
AI Marketing Consulting
Strategy-led AI marketing for B2B and professional services firms.
- Audit of current marketing stack and content gaps
- AI-assisted content strategy and semantic SEO roadmap
Corporate Training
Practical AI and digital marketing training for marketing teams.
- Hands-on sessions with AI writing, image, and analytics tools
- Tailored to your industry, audience, and existing skill level
Curriculum Development
Build AI marketing curricula for institutions and learning providers.
- Learning outcome mapping and competency frameworks
- Instructional design with active learning methodologies
Advisory
Retained advisory for founders and marketing leaders.
- Two advisory sessions per month
- Slack access for async questions
Consultant or Agency — Which Do You Need?
Use this as a decision guide. The right choice depends on your stage, budget, and how much you want to own the outcome.
| Maple Commerce (Consultant) | Marketing Agency | |
|---|---|---|
| Who you work with | Ivan Wong, directly, every session | Account manager + rotating junior team |
| What you get | Strategy, systems, and knowledge transfer to your team | Managed execution — agency owns the workflow |
| Best for | Building in-house capability; strategic direction | Outsourcing execution at scale |
| Seniority of advice | Senior on every touchpoint | Senior on pitch; junior on delivery |
| SkillsFuture eligible | Yes, for training engagements | Generally no |
Credentials
Verifiable. Not just claims — linked to source.
Google Certified Trainer
Former Google Partners trainer. Delivered workshops across Singapore and the region.
BCG-RISE Faculty
Faculty member for BCG's Rising Inclusive Sustainable Economy programme.
SkillsFuture Approved Trainer
Programmes eligible for SkillsFuture Credits and SFEC for companies.
SMU Adjunct Lecturer
Singapore Management University — digital marketing programmes.
SIT Adjunct Lecturer
Singapore Institute of Technology — AI marketing curriculum.
20+ Years in Marketing
From traditional to digital to AI-augmented marketing systems.
What clients say
"Ivan brings a rare combination of deep technical knowledge and practical marketing experience. His AI marketing workshops transformed how our team approaches content and SEO."
Lavinia Rajah
Marketing Director
"The curriculum Ivan developed for our team was exactly what we needed — practical, up-to-date, and immediately applicable to our daily work."
Client Testimonial
Senior Manager, Singapore Financial Institution
"Working with Ivan as our fractional CMO gave us CMO-level strategy without the CMO-level cost. The positioning work he did in the first month alone was worth it."
Client Testimonial
Founder, Singapore Technology Startup
Frequently asked questions
Note: FAQPage schema present for AI citation. Rich results restricted to government and health sites since 2023.
- What is the difference between hiring an AI marketing consultant and an agency?
- An agency manages execution across a team and typically bills for hours or retainers. An AI marketing consultant like Ivan works directly with you — diagnosing the strategy, building the system, and transferring the knowledge to your team. There is no account management layer, no handoffs, and no markup on junior work. You get senior thinking on every conversation.
- What kinds of businesses do you work with?
- Primarily B2B professional services, technology, and education companies in Singapore. Typical clients include founders scaling past S$2M ARR who need marketing leadership, CMOs implementing AI tools across their team, and HR or L&D teams sourcing AI marketing training programmes.
- Do you work with companies outside Singapore?
- Yes, for consulting and advisory engagements. All consulting sessions can be conducted remotely. Training workshops are primarily in-person in Singapore but can be delivered virtually for regional teams.
Ready to talk?
Book a free 30-minute discovery call to discuss your marketing challenges and whether Maple Commerce is the right fit.