About
Ivan Wong
AI Marketing Consultant, Singapore
Ivan Wong is Singapore's AI marketing consultant. He works directly with business leaders, CMOs, and corporate training teams to build AI-augmented marketing systems — from semantic SEO architecture to marketing automation and bespoke AI training programmes.
Before focusing on AI marketing, Ivan spent two decades building and running marketing functions across agencies, in-house teams, and as an independent consultant. He was a Google Partners trainer, has lectured at SMU and SIT, and serves as faculty for BCG's RISE programme.
Credentials
Verifiable positions and certifications — not just claims.
Google Certified Trainer
Former Google Partners trainer. Delivered digital marketing workshops across Singapore and the region.
BCG-RISE Faculty
Faculty member for the Boston Consulting Group Rising Inclusive Sustainable Economy programme.
SkillsFuture Approved Trainer
Training programmes eligible for SkillsFuture Credits and SFEC for company-sponsored training.
SMU Adjunct Lecturer
Singapore Management University — digital marketing and AI-augmented marketing programmes.
SIT Adjunct Lecturer
Singapore Institute of Technology — AI marketing curriculum.
20+ Years in Marketing
From traditional media buying to performance digital, to AI-augmented systems. End-to-end practitioner.
How Ivan works
The model is consultant, not agency. Here is what that means in practice.
Direct access
Every engagement is with Ivan — no account managers, no juniors handling delivery. You get senior thinking at every touchpoint.
Strategy plus transfer
The goal is always to build your team's capability, not create dependency. Every engagement includes knowledge transfer.
Evidence-based
Named clients, quantified outcomes, real methodology. Not case studies written to impress — written to explain.
Singapore-first
Deep familiarity with the Singapore market: SkillsFuture funding mechanics, local procurement cycles, regional nuances.
Who Ivan works with
Founders scaling past S$2M ARR
Who need senior marketing leadership without a full-time CMO hire. Fractional CMO engagements and strategic advisory.
CMOs implementing AI
Who need hands-on help evaluating and deploying AI marketing tools across their team — not just a vendor presentation.
HR and L&D teams
Sourcing AI marketing training programmes for their organisation. SkillsFuture eligible. Delivered in-person or virtually.
Start with a conversation
A 30-minute discovery call to understand your situation and whether there is a good fit. No pitch, no proposal until we both think it makes sense.