Follow these steps to perform basic "on-page-
optimization" of your landing pages. If you don't have
your own template, utilize the website template
provided by admin during the Bootcamp to optimize
on-page factors.
These are the standard steps to search engine
optimize a new landing/web page:
Step 1: Optimize the title tag. The title is
particularly important and should include your
primary keyword phrase and if possible your
secondary phrase.
Step 2: Optimize the link infrastructure. This
factor is also very important and every page on your
website should link back to the homepage using your
main keyword in the anchor text. e.g. If your website
is about "real estate investing" then include that in
your anchor text for your internal links back to
index.htm
Step 3: Optimize the META DESCRIPTION tag.
If your description contains the search term people
enter, and it is the first text that Googlebot comes
across, then you’ve a good chance that Google will
display your description in the results.
Step 4: Optimize the META KEYWORD tag.
This meta tag though less important still provides
some search engines with an idea of your page
content. Do not keyword stuff or include your
important keywords here, just 3-4 related keywords.
Step 5: Optimize the headings and subheadings.
Include headings to indicate which are the important
themes on your webpage. The most important tag to
include is <h1></h1>. You can omit <h2>, <h3> and<h4>
unless it is absolutely necessary.
Step 6: Optimize the body copy (main content.
Write naturally and sprinkle variations of your
targeted keyword phrase in your main content. You
do not have to keep the keyword phrase intact, break
it up and use variations of the component keywords.
Step 7: Optimize the ALT text. For every image,
write an alt attribute tag which is good for both
accessibility and optimization.
You can see a working example of how these
strategies are implemented in the One Shenton
website example
(http://www.singaporeresidences.com), which was
optimized for the phrases "one shenton" and
"oneshenton".
