Search Marketing Checklist

  • Create Facebook Ads using Business Manager. Create your Google Ads account.
  • Create your Google Tag Manager (GTM) account.
  • Set up your Google Analytics with GTM.
  • Create website custom audiences on Facebook.
  • Set up Facebook pixel and standard events using GTM.
  • Set up Google remarketing pixel using GTM.
  • Set up Google Ads conversion tracking using GTM.
  • Publish your GTM container and tags to your website.
  • Verify that everything is set up properly.