- Create Facebook Ads using Business Manager. Create your Google Ads account.
- Create your Google Tag Manager (GTM) account.
- Set up your Google Analytics with GTM.
- Create website custom audiences on Facebook.
- Set up Facebook pixel and standard events using GTM.
- Set up Google remarketing pixel using GTM.
- Set up Google Ads conversion tracking using GTM.
- Publish your GTM container and tags to your website.
- Verify that everything is set up properly.
