What Is Google Analytics?
Google Analytics is a tag-based internet marketing analytics tool that helps you identify the keywords, ads, referrals and campaigns that contribute most to your bottom line.
It’s an extremely powerful tool that enables you to determine who is interacting with your website, where the traffic is coming from, and how many of those visitors are converting.
It allows you to understand your website performance by tracking data including organic & paid search campaigns, online advertising and email marketing campaigns.
At MapleCommerce we view analytics as a crucial Search Marketing component for any business to implement. Having analytics helps focus your marketing resources on campaigns and initiatives that deliver ROI (return on investment) and improve your site to convert more visitors.
It’s fairly simple to get started with a basic Google Analytics implementation. However, without following “best practices” procedures, your account setup and reports will not be as accurate as they should be.
In order to maximize its full potential, you’ll need technical programming, training and online marketing expertise. After all, while the analytics program brilliantly gathers and displays an enormous amount of data, it still takes a human mind to interpret and make sense of it all.
MapleCommerce provides clients with the benefits of expert knowledge and experience in setting up Google Analytics correctly for their websites to capture visitor data to measure results and improve their websites and Cost Per Click (CPC) advertising campaigns.
Our Google Analytics IQ certified consultants can also assist you in setting up advanced features such as Goal Setting and Conversions, e-commerce reporting, and Google Analytics based Search Engine Optimization (SEO), Google AdWords campaign development and reporting integrated with Google Analytics, and Google Website Optimizer to test alternative designs and calls to action for landing pages.
We have handled analytics reporting for companies ranging from Fortune 100 MNCs to large local Singapore Government Linked Companies (GLCs). We believe in a transparent approach, in which our clients requirements are analyzed and translated into an analytics implementation strategy, and quality training is imparted in order for clients to understand and interpret their own data.
Contact MapleCommerce today or call our hotline at +65 9671-7507 for a free first consultation, and learn how correctly implementing web analytics will enable you to benchmark your online performance and transform your online marketing from a cost to a performance-driven focus.