How To Use Google AdWords To Promote Your Website

• Key Concepts for Google AdWords
  
  • Keywords:
    Keywords are the word or words entered by users into the search engine’s search box. Also known as search terms, keywords are used by Search Engine Marketers for Paid & Organic Search Engine Optimization
  • Impressions
    the number of impressions is the number of times an ad is displayed on Google or on sites or products in the Google Network.
  • Clicks
    Clicks (sometimes called clickthroughs) refer to the number of times a user clicks on your displayed ad.
  • CTR – Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).
  • Daily Budget
    
    • This is the amount you’re willing to spend on a specific AdWords campaign each day.
      

• Search/content network placement
  
  • Ads can be displayed on Google’s search results or on the content of partner websites via Google’s contextual search matching technology

• Max/Average CPC
  
  • The average amount you pay each time someone clicks your ad. Average CPC is determined by totaling the cost of all clicks and dividing it by the number of clicks.
  • Here’s an example: if your ad receives two clicks, one costing $0.10 and one costing $0.20, your average CPC for those clicks is $0.15.
  • Your maximum cost-per-click (CPC) is the highest amount that you are willing to pay for a click on your ad. You can set a maximum CPC at the keyword- or ad group-level. The AdWords Discounter automatically reduces this amount so that the actual CPC you are charged is just one cent more than the minimum necessary to keep your position on the page.

• Average Ad Position
  
  • This is the estimated rank of your ad on the page. 1.0 is the highest possible position. (Because these positions are averages, you may see fractional numbers like 1.2 or 7.4.)

• Tutorials
  
  • http://www.google.com/adwords/learningcenter
    
• Understanding AdWords Matching Concept
  
  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Keywords

• Broad Match – This is the default option. If you include general keyword or keyword phrases-such as "digital cameras"-in your keyword list, your ads will appear when a user’s query contains "digital" and "cameras", in any order, and possibly along with other terms. Your ads will also automatically show for expanded matches, including plurals and relevant variations.

• Phrase Match – If you enter your keyword in quotation marks, as in "digital cameras," your ad will appear when a user searches on the phrase "digital cameras", in this order, and possibly with other terms in the query. For example, your ad will appear for the query "canon digital cameras" but not for "cameras digital".

• Exact Match – If you surround your keywords in brackets-such as [digital cameras]-your ads will appear when users search for the specific phrase "digital cameras", in this order, and without any other terms in the query. For example, your ad won’t show for the query "canon digital cameras".

• Negative Keywords – You can prevent entire campaigns from showing on a certain query by applying negative keywords to them. (Negative keywords contain a ‘-‘ in front of the keyword.) For example, the negative keyword -free tells the AdWords system not to show your ad for any search containing the term ‘free’ (e.g. free digital cameras). By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.

• The CORRECT Way To Set-Up A Google AdWords Campaign
  
  • Step-By-Step Walk-Through
  • Campaign Settings
  • Keyword Research
  • Keyword Matching
  • Ad Copy
  • Split-Testing

Source: Yahoo Search Marketing – Tips To Increase Your Traffic

Using TheDowser Misspelling Generator To Generate Misspellings

Using The “Manual Method” To Generate Misspellings