There are several time saving tools that wraps keyword phrases in "quotation marks" (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.
Use these tools in addition to TheDowser Mispelled Keywords to automatically generate variations on your keyword list.
Other useful features include append/prepend keywords, search and replace, duplicate removal and sorting.
Online tools
- Tools that wrap keyword phrases in "quotation marks" (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns
- Generate keyphrase variations
- Advanced features
Website to consult: http://www.KeywordMaestro.com
Creating Effective Google AdWords Ads
• The Main Purpose Of An Ad Is To ATTRACT Targeted Visitors Attention And GENERATE Click-Throughs!!!
• Remember TWO Key Principles:
1) Relevancy
2) Differentiation
• Here are several AdWords writing tips:
• Ensure keywords are used in Title and Description, URL (as far as possible)
• Title
• Ask a Question (e.g. Looking for Reliable Hosting?)
• Invoke Curiosity
• Challenge The Norm
• Stand Out From The Competition
• Use Dynamic Keyword Insertion: {KeyWord: Search Term}
• Description 1
• Highlight Major Benefit
• Description 2
• Highlight Major Feature and/or Price
• URL
• Capitalize Beginning Of Each Word
• Include scarcity and ‘call-to-action’ phrases:
• Buy Now
• Free Shipping
• Hurry!
• Limited stock
• One Unit Left
• Register Now
• Today Only
• Free Trial
• Secure Now
• Save $xxx
• xx% Off!
• Model other AdWords Ads
• E.g. SitStayFetch ebook
Creating Effective Google AdWords Ads
Split-Testing AdWords Ads
• Split-Testing Ads
• ALWAYS Create TWO Ads For Each AdGroup
• Play “Beat-The-Control”
7 Ad Copy Elements To Split-Test
- Keywords in Title, Description, URL
- Dynamic Keyword Insertion in Title
- Capitalization of Title, Description, URL
- Test different headlines
- Reverse the order of copy elements
- Reverse the order of benefits and features
- Test different ‘call-to-action’ phrases
Free Online Split-Tester Tool
