- What is an autoresponder?
- An autoresponder is a web service that handles subscription requests, send emails automatically to subscribers in sequence, takes care of unsubscribe requests and allows you to mass email all your subscribers at once.
- Autoresponder Uses and Benefits
- Capture visitor names and e-mails automatically and send them relevant information automatically
- Automatically send prospects a “Free Report” for opting to receive your newsletter
- Automatically follow-up with prospects and convert them into customers
- Automatically send customers a “Thank You” e-mail and download link immediately after a purchase
- Automatically send follow-up offers to your customers
- Automatically deliver an online e-course
- Personalise emails to increase conversion rates!
- Send your list special offers and promotions!
- Autoresponder Software vs. Hosted Service
- Pros of using autoresponder software
- One-time payment fee to puchase autoresponder software license
- No monthly fees
- Full-control of subscriber data
- Cons of using autoresponder software
- Average/poor e-mail delivery rates
- Require reliable hosting
- Pros of using autoresponder hosted service
- Superior e-mail delivery rates
- Professional hosting – almost 100% uptime
- Professional features e.g. e-mail templates, SPAM check filters
- Constant upgrading of features
- Cons of using autoresponder hosted service
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