Winning Results With SMO

4. Winning Results With Social Media Optimization (SMO)

Learn the key factors to running your own in-house social media campaigns that leverage on multiple online marketing channels including social media marketing, RSS bookmarking, wikis, portals, blogs and video/photo sharing websites with the ultimate goal of engaging your customers and bringing more targeted traffic to your web site.
Marketers seeking to stay in touch with consumers today need to follow them onto the social web, including blogs, consumer review sites, social networking sites(such as FaceBook) and real- time conversation/micro-blogging sites like Twitter.
Consumers spend a significant amount of time on these sites and applications, and they have real conversations about issues, concerns, passions, purchasing decisions and their experiences with products and services.
Of course, people also use social media to be entertained and to express themselves. All of these activities open up unique opportunities for marketers to engage consumers with relevant messages.

  • What is social media marketing and where is it heading
  • Why and when organizations should engage in social media marketing
  • 5 rules for optimizing websites for social media sites
  • How to build social media traffic
  • How to convert it
  • How to measure it
  • Case Study: How To Generate More Sales Leads Using Social Media

What is Social Media Marketing?

Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. (Source:Wikipedia)
“Social networking is really recommendation between people about the things that they are interested in and they like… this has stimulated people’s attention in terms of the importance of PR. The people who are going on these sites didn’t want to be monetized, they didn’t want to be advertised to, so again editorial communication is so powerful, they would rather be communities that can exchange views that are untarnished.” Sir Martin Sorrell

  • Discuss the pros, cons & best practices of the various social media marketing (SMM) tactics
  • Can SMM replace traditional marketing channels?
  • What is the ROI on SMM and how can we track it?
  • How much time does it take to produce results in SMM?
  • When is best to use SMM – to build brands? To drive preference & loyalty? Or to improve customer services?
  • Get a powerful but easy to use quick-start guide for future reference

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