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AI, Marketing & Growth Strategies That Work
Actionable insights, tested strategies, and real-world case studies from Ivan – Marketing AI strategist, revenue-focused digital marketer, and trainer to over 2,500 professionals. Learn how global and local brands drive growth with AI – and how you can too.
AI Prompt Engineering Markup Best Practices
When crafting prompts for AI systems, clear markup and structure significantly improve the quality and consistency of responses. Here's a progression from basic to advanced techniques: Basic Text Form
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AI Prompt Engineering Markup Best Practices
When crafting prompts for AI systems, clear markup and structure significantly improve the quality and consistency of responses. Here's a progression from basic to advanced techniques: Basic Text Form
Read post
AI Prompt Engineering Markup Best Practices
When crafting prompts for AI systems, clear markup and structure significantly improve the quality and consistency of responses. Here's a progression from basic to advanced techniques: Basic Text Form
Read post
How to run Facebook Ads in 2025
Okay, so you want to know the right way to do Facebook ad campaigns in 2025? This is a cracking question, and frankly, it's constantly evolving, but there are some absolute game-changers and core prin
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New SEO vs Traditional SEO - Core Mindset Shifts and Objectives
Focus on the Topic, Not Just Keywords: Semantic SEO centres on creating content for an entire topic, not just a single keyword. This means publishing content for multiple semantic keywords that cover
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The Complete Guide to Prompt Engineering Markup
A Self-Referencing Tutorial with Live Examples Meta-note: This tutorial demonstrates prompt engineering techniques by using them in its own construction. Each technique is explained and immediately ex
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Why your extended coding prompt works fine in ChatGPT (GPT-4o) but struggles in Claude (even with a larger token window)
🧠 Key Differences: Claude 3 vs GPT-4o in Practice FactorClaude 3 (Sonnet / Opus)ChatGPT (GPT-4o)Context window200K tokens128K tokensContext compressionWeak (Sonnet)
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Leaked prompts for several AI tools
What can we learn about prompting from these tool leaks? https://github.com/x1xhlol/system-prompts-and-models-of-ai-tools https://raw.githubusercontent.com/asgeirtj/system_prompts_leaks/refs/heads/mai
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Semantic SEO: From Theory to Impact – Validating Koray Tugberk GÜBÜR’s Frameworks in Academic Literature
Just wrapped up a deep dive into the paper “Maximizing Website Visibility and Performance through Semantic SEO Optimization” by Ostanaqulov Xojiakbar – and it’s clear: semantic SEO is no longer a nich
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Google quality raters now assess whether content is AI-generated
Source: SearchEngineLand Google is directing its quality raters to watch out for pages with main content created using automated or generative AI tools – and rate them as lowest quality, according to
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This cool tool by Mark Williams-Cook helps quickly identify how to approach a keyword. Simply paste your keyword to see which query class it belongs to.
For example The keyword "AI Agent" falls under "INSTRUCTION," meaning you should write your content as instructions. If your keyword is "Is earth flat," it will show "BOOL," indicating you should writ
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