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AI, Marketing & Growth Strategies That Work
Actionable insights, tested strategies, and real-world case studies from Ivan – Marketing AI strategist, revenue-focused digital marketer, and trainer to over 2,500 professionals. Learn how global and local brands drive growth with AI – and how you can too.
Anthropic recently released a playbook for building skills for AI agents.
Using these concepts, I've recently build several Claude Skills 🤯 15-30 mins. 1 .md file per skill. Infinite reusability. Embedding 10+ steps of process knowledge into an auto-triggering execution la
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Anthropic recently released a playbook for building skills for AI agents.
Using these concepts, I've recently build several Claude Skills 🤯 15-30 mins. 1 .md file per skill. Infinite reusability. Embedding 10+ steps of process knowledge into an auto-triggering execution la
Read post
Anthropic recently released a playbook for building skills for AI agents.
Using these concepts, I've recently build several Claude Skills 🤯 15-30 mins. 1 .md file per skill. Infinite reusability. Embedding 10+ steps of process knowledge into an auto-triggering execution la
Read post
AI Prompt Engineering Markup Best Practices
When crafting prompts for AI systems, clear markup and structure significantly improve the quality and consistency of responses. Here's a progression from basic to advanced techniques: Basic Text Form
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How to run Facebook Ads in 2025
Okay, so you want to know the right way to do Facebook ad campaigns in 2025? This is a cracking question, and frankly, it's constantly evolving, but there are some absolute game-changers and core prin
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New SEO vs Traditional SEO - Core Mindset Shifts and Objectives
Focus on the Topic, Not Just Keywords: Semantic SEO centres on creating content for an entire topic, not just a single keyword. This means publishing content for multiple semantic keywords that cover
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The Complete Guide to Prompt Engineering Markup
A Self-Referencing Tutorial with Live Examples Meta-note: This tutorial demonstrates prompt engineering techniques by using them in its own construction. Each technique is explained and immediately ex
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Why your extended coding prompt works fine in ChatGPT (GPT-4o) but struggles in Claude (even with a larger token window)
🧠 Key Differences: Claude 3 vs GPT-4o in Practice FactorClaude 3 (Sonnet / Opus)ChatGPT (GPT-4o)Context window200K tokens128K tokensContext compressionWeak (Sonnet)
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Leaked prompts for several AI tools
What can we learn about prompting from these tool leaks? https://github.com/x1xhlol/system-prompts-and-models-of-ai-tools https://raw.githubusercontent.com/asgeirtj/system_prompts_leaks/refs/heads/mai
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Semantic SEO: From Theory to Impact – Validating Koray Tugberk GÜBÜR’s Frameworks in Academic Literature
Just wrapped up a deep dive into the paper “Maximizing Website Visibility and Performance through Semantic SEO Optimization” by Ostanaqulov Xojiakbar – and it’s clear: semantic SEO is no longer a nich
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Google quality raters now assess whether content is AI-generated
Source: SearchEngineLand Google is directing its quality raters to watch out for pages with main content created using automated or generative AI tools – and rate them as lowest quality, according to
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