Category: SEM Industry News

Digital Coupon Adoption Takes Off In Companies

The number of special product promotions featuring digital coupons increased 84% between the first half of 2009 and the first half of 2010 — largely thanks to new marketing initiatives via retailer Web sites and social media, according to Kantar Media, which operates a Web site-tracking service called Marx. View more at

Google Buys Mobile Ad Firm In $750 Million Deal

Google announced Monday it is buying smartphone ad specialty firm AdMob in a 750-million-dollar stock deal. The acquisition will help the Internet search company to speed up efforts to develop more effective tools for creating and placing mobile ads on smart phones and other devices. “Mobile advertising has enormous potential as a marketing medium and […]