Video consumption is growing fast and an untapped goldmine for many marketers. This clinic (by Visibility Strategist Jocelyn Goh) covers the essentials of creating short videos for marketing purposes, using free apps and design tools such as Canva.
Today if you are running a business, there’s an urgent need to pivot online and apply digital tools to reach your customers who are browsing and shopping 24/7. The recent circuit breaker and on-going challenges posed by the pandemic is a strong reminder that you need to bring your business to the online space and not rely on just physical stores which could be paralysed in a lockdown situation. But how do you, as a business, respond effectively and successfully?
Understand Data Studio vs Tableau for data visualisation.
Walkthrough the Data Studio platform’s key features.
Learn how Google Analytics, Tag Manager and Data Studio combine to create ONE source of truth for online businesses.
Explore advanced features to collect and visualize data for performance insights.
Learn the essentials of building an effective Wordpress Website for Business, even with no IT background.
Walkthrough the fundamentals of WordPress Business Websites, including how to secure your domain name, setup and manage hosting.
Review the best plugins, themes and hosting providers for business websites.
Explore a 5-Step marketing framework that works with WordPress to drive qualified leads and sales for any business.
Learn through examples how to correctly interpret data, and apply decision making that will drive performance and return-on-investment (ROI) to achieve robust and sustainable business growth.
Walkthrough the Google Analytics Solutions Platform (Google Analytics, Google Tag Manager, Google Data Studio, Google Search Console, and Google Optimise).
Explore a practical checklist on how to setup and optimize various digital channels for better outcomes.
Today, most people are searching on Google using a mobile device. However, their ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because their algorithms are not evaluating the […]
GoDaddy has acquired ManageWP | Post Status GoDaddy has acquired the WordPress website management service, ManageWP. ManageWP will remain a standalone app, and GoDaddy will integrate several features into their GoDaddy Pro and WordPress hosting plans. ManageWP was founded in 2011, officially launched in January 2012, and has more than a quarter million websites on […]
Interesting Findings from Research 1. Brand is the only common element to the entire demand chain. Brand strategy management should be both a demand and supply chain priority in contrast to its general demand chain focus. 2. Shoppers choosing from larger assortments often shift their choice from vice-type products (indulgences) to virtues and from hedonic […]
Google+ aims to make sharing on the web more like sharing in real life. Check out Circles, Events and Hangouts, just a few of the things we’ve been working on. See on accounts.google.com
Facebook’s latest mobile push aims at local discovery Skift The revamp, the most extensive in a year, is the first Pages upgrade to begin on mobile instead of the desktop version, said Matt Idema, head of product marketing for Pages. See on skift.com