Click here to download a Local Business Marketing Guide for Singapore Businesses & SMEs
Other Random Business Notes Below...
Local Business Listing
Create a well informed listing, making sure it is:
accurate
make sure address listing matches to that on main website
description - 200 characters
list minimun - 5 category to maximise search visibility
Other Notes:
Business Listing on Google Maps(i.e. maps.google.com) is newest, while Google Search(i.e. google.com) - Business Listing is about 1month delayed.
Ranking is about quality and relevancy
Resource:
Check out Google's help section on Local Business Listing: Ranking of Listings
You Tube
Utilising annotations to improve your engagement with your user.
Too Cool! You can add annotations(i.e. hotspots) in videos to hyperlink to other videos.Currently it is only limited to within YouTube. The example they gave was a series of video Samsumg did, see below:
Follow Your Instinct
Basically it is like those interactive story book where they give you an option to select A or B, which will then direct you to the respective options. Just play with the video above to see.
Note that Custom annotations has to be part of the video, you then simple use the annotations to make it a hotspot.
Another example was this company that developed their website purely on youtube:
BooneOakley.com
Analytics for YouTube?
Google YouTube Insights - > Discovery = See Demographics of your videos
Google Web Elements:
http://www.google.com/webelements
Using webelements will be using iframe code.
Google Analytics:
Use Bounce Rate Comparision Analysis to identify which web pages need to be worked on.
