What clients say
From consulting clients, workshop participants, and corporate training sponsors. 41 reviews, collected and verified via Endorsal and LinkedIn — rated 4.9 / 5 across 27 star ratings.
Peter John
Customer Success Leader
"Ivan was our trainer for the "Advanced Certificate in Generative AI for Business Growth and Innovation" program by SMU Academy and TRIBE Academy. I appreciate his practical and patient approach, especially the way he helped us move beyond simply learning AI tools to thinking about real business problems, workflow design, measurable outcomes and responsible implementation. His guidance gave me the confidence to design and build an AI-supported workflow for my capstone, and I came away with a much clearer understanding of how AI can be applied meaningfully in the workplace."
Peter John
★★★★★
"Ivan was an excellent trainer throughout the Generative AI program. What I appreciated most was his practical approach. He consistently moved us beyond simply learning AI tools and helped us think about real business problems, workflow design, measurable outcomes and responsible implementation. His guidance gave me the confidence to design and build an AI-supported workflow for my capstone, and I came away with a much clearer understanding of how AI can be applied meaningfully in the workplace."
Ryo Leong
★★★★★
"Ivan is not just at the forefront of learning AI but also actively exploring the practical applications of AI. He is genuine and generous with his knowledge sharing... just what you need to counter AI hallucinations and slop. 😊 I honestly believe trustworthiness is his key proposition that we need and appreciate."
Mike Teng
★★★★★
"Ivan is an outstanding trainer and consultant in AI. Beyond his deep expertise in artificial intelligence and digital technologies, he stands out for his patience, selflessness, and practical approach. His ability to simplify complex concepts and guide others with care makes him an invaluable professional. I highly recommend Ivan to anyone seeking reliable, insightful, and effective support in AI and digital transformation."
MARC CHIA
REGIONAL BUSINESS DEVELOPMENT MANAGER FOR NEDAP IDS
"I used AI for chat and some trading indicators, but I did not understand the frameworks behind proper institutional AI workflows or better prompt engineering. After the course, I can build workflow processes using Claude Projects and Make Automation. I applied it to a Partner Qualifications workflow for Regional Business Development Managers in APAC, with a structured framework from dashboard to report generation and presentation decks. It helps a BD manager review and decide on potential partner engagement, and it reduced processing time from four hours to one. Ivan taught it with structured guidelines through COSTAR, SCQA, and using dashboards to structure inputs for AI prompts. TRIBE Academy’s admin and materials helped a lot, even with some teething problems at the start."
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Sharon
Consumer Goods
"I came into the course with limited knowledge about AI and prompt engineering, but I’m leaving with a much stronger understanding and, more importantly, the confidence to keep exploring different AI tools and experimenting with it for work and personal use. The course did a good job of breaking down complex concepts into practical, relatable examples, so AI felt accessible rather than overwhelming. I also appreciated the thought that went into the learning experience, from the class activities and e-learning content to the in-person sessions. Ivan was generous with his knowledge and made the whole course enjoyable and memorable. The support for the Capstone project was very helpful too, especially the Idea Generator and Capstone Coach tools."
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Gene Chia
business development
"I started with very little AI use because adoption was still early at my last company, and LLMs were still in their early days in 2024. Since the course, I can use AI to review client cases, triage issues, and work through solution design with much less time and effort. I have not yet applied it in a live role, but my next step is to build agentic AI workflows that cover multiple steps more efficiently, so I can focus more on client handling tasks. Ivan provided frameworks, live artefacts, and good examples across different AI platforms, which made it easier to learn and practise. TRIBE Academy was also very responsive and supportive throughout the Zoom and in-person sessions."
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Cheryl Seet
"Before this course, AI felt very alien and foreign to me. I was not using it much, and I did not know where to start. Now I feel like I’ve finally conquered AI, not just skimmed the surface. I use AI daily for work and personal life, and I have also learned automation, which is a huge plus point. One thing I’ve changed is how I plan my daily schedule. Instead of just using Google, I now chat with AI to plan my day in a more efficient way. Ivan taught at a pace that suited me, and he was patient and understanding. TRIBE Academy’s admin and materials were helpful too, and no WhatsApp enquiry went unanswered."
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Lee LL
Finance
"Before this course, I was using ChatGPT for simple queries and wanted to learn more about automation, but I only knew how to use it at a basic level. The course was eye opening. I learnt about the various tools available and gained more confidence in the output generated. I also realised AI is not only good in text generation, but can support analysis as well. I applied this by building a learning app for my daughter’s studies, automating workflows to read emails, match requests against a database, update a Google Sheet and draft emails, and creating a finance policy assistant and quarterly earnings analysis report generator using Claude Project. Ivan is very knowledgeable, patient, and understanding. He adapted to learners’ needs and shared real life work examples. TRIBE Academy was helpful and prompt in their support. Materials were comprehensive and useful though asynchronous playback at 1.25 speed would be useful."
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Wee Chi
consultancy
"Before the course, I was mainly using AI chat to brainstorm ideas and not really automating anything. I felt I was underutilising it, but I was not sure how to make better use of it. After the course, I am more confident using skills and AI to create artefacts, web apps, and more, and I now know what to evaluate when deciding whether a workflow should be automated. I used this to automate invoice extraction and populate the data into SharePoint List for my accounts work. What used to take me at least 3 hours a month now takes less than 30 minutes. I liked Ivan’s live builds and real business examples, and TRIBE Academy gave clear instructions and responded fast."
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Karen
HR
★★★★★
"Before the course, I used ChatGPT for casual productivity questions. Now I can create agents for an end-to-end AI workflow that’s ready for deployment in a real work setting. I applied it by building an AI-powered coach to help employees do post-course reflection, so they can keep reflecting and planning actionable steps to bring learning into real-world application. Ivan’s demos were patient and clear, and he answered classmates’ questions patiently in class and on Padlet. TRIBE Academy’s support was useful for real-world application."
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SK Tan
HR Practitioner
★★★★★
"I was already using AI for drafting emails, presentations and management report analysis, but it was still taking time. After this course, I can produce management reports in minutes rather than hours. I built a repeatable reporting skill that I can use in my day-to-day work, and it has made report preparation much faster and more consistent. Ivan shared many examples of how AI can solve business challenges, introduced tools and platforms that can improve or automate workflows, and was patient in answering questions and guiding us on the capstone project. TRIBE Academy was also strong on administration, with course information sent through WhatsApp, which was very helpful."
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Google Analytics Trainee
★★★★★
"Ivan is engaging and extremely patient in answering our queries. Sharing sessions cross-industry were very helpful."
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Mobile Ads Certification Class Attendee
★★★★★
"Learning new things and Ivan presents it in an understandable manner. Explains technical stuff well."
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Tiam Fook
★★★★★
"This course was perfectly suited me! It was Well organized though out, with knowledgeable trainer (Ivan Wong), super responsive supporting staffs. The course delivered more than adequately and exceeded my expectations. Me, not a technical savvy person, and with almost zero knowledge about AI other than uses chatbot as a Google assistant, 3/4th in completing the course I am comfortably know how to build workflow. More so, it has inspires me to explore more into AI. Re. Advanced Certificate in Generative AI for Business Growth and Innovation, SMU academy, August 2026. Tiam"
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Marc Chia
★★★★★
"Good course and the knowledge shared was great for the development of our Agentic AI Skillset for Business Development."
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Puah Kee Seng
★★★★★
"My trainer Mr Ivan Wong is very patient to explain the teaching content in zoom and physical lessons. I learnt valuable skills from him and I definitely recommend Tribe Academy courses to my friends."
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How Yew Tan
★★★★★
"Fun, practical learning experiences on Gen AI, Vibe coding, AI agents, Agentic AI, and other AI platforms, etc."
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Thanking Channel
★★★★★
"Very detailed, committed, and approachable! Learnt a lot from the Gen Ai for Marketing Specialist course - it is life-changing."
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Kay
Re:mind Sessions
★★★★★
"Very informative and relevant. Highly recommended!"
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Wang Ann Ling
★★★★★
"Very good Webinar. Learned Alot about Ai marketing"
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Marie Wee
Marie Wee LLP
★★★★★
"Ivan's sincerity & commitment is evident from the start, his lessons always prepare us for more. He never fails to share everything that he knows and discovers. More than just a coach, he is a friend, a mentor, and a partner to keep close."
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Corinne Wong
Digital Marketing Specialist
"I had the privilege of learning from Ivan during my Marketing and CRM Applications module, where he taught us about HubSpot. Ivan is an incredibly patient and dedicated lecturer who consistently goes above and beyond to ensure his students grasp the concepts. What stood out to me was his well-prepared approach to every class. He structured lessons in a way that made a complex and somewhat dry subject engaging and interactive, creating a collaborative learning environment. The open sharing of his knowledge was invaluable. Ivan answered our questions thoughtfully and encouraged us to explore ideas beyond the syllabus. Overall, it was a positive and impactful learning experience."
Chew Lai Fong
SG GREE PTE LTD
★★★★★
"So far so good"
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Mathilda Wong
.
★★★★★
"Many ai lobang. I liked them all"
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Anthony S
★★★★★
"Ivan Wong is an exceptional trainer who truly elevates the learning experience. His ability to engage with every question, no matter how trivial."
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Andrew Ng
Software Solution Systems
★★★★★
"Mr Ivan Wong is a Very knowledgeable, amiable, positive, and engaging instructor."
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John Neo
TikTok
★★★★★
"This courses are very helpful in my TikTok ad and hopefully can increase my livestream likes and followers that generate revenue from using various free apps listed in the last 2 days Training."
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Gerald Chia
★★★★★
"I’m so grateful to have had the opportunity to learn from Ivan during my Digital Marketing course at BCG. He is an exceptional mentor and educator with a deep expertise in SEO, Digital Marketing, and Analytics. Ivan’s ability to break down"
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Maggie
★★★★★
"Our group from BCG RISE DMEA Program had the privilege of having Ivan as our mentor. Ivan went out of his way to stay past the course hours to provide feedback on our marketing plan and his knowledge on SEO. Very approachable mentor :)"
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Ming Yong
MapleCommerce
★★★★★
"Ivan was my mentor in BCG in Digital Marketing and E-Commerce course. I increased my knowledge in competency in SEO and SEM. Recommended Ivan for his services."
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Joyce Tay
Amili Pte Ltd
★★★★★
"Ivan's mentorship in SEO strategies was exceptional. His clear guidance and practical insights significantly enhanced our project's success. Highly recommended for anyone looking to master SEO!"
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Benny Wong KG
The Wedding Serenata
★★★★★
"Ivan Wong had taught us alot and given us a deep insight during the 2 days course.He is cheerful and knowledgeable in AI related topics."
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Sheng Wei Shi
AI-powered Performance & Growth Marketer
"Ivan made learning enjoyable for us. During his training, he had exceptional training skills and patience and he was well-liked by the learners he taught. He is one of the reasons my Google Analytics has improved as he taught me to be as precise as he is. He teaches in a straightforward manner and has outstanding troubleshooting skills. He is also a logical thinker. His training abilities are exceptional and he can convince any learner. I've had the privilege of being trained by him. I value his skill set as well as the training opportunities he provides to help me consistently develop my own abilities. I strongly recommend him for any future digital marketing training."
Judy Ong
Senior Director of Sales and Marketing
"Ivan is a very resourceful trainer and has been very professional during the course. We enjoyed the learning process as he shared his experiences and illustrated the theory with real life examples. Thank you for sharing the valuable resources with the class."
You Fei Chan
Senior Executive, eCommerce Digital Specialist, C.K. Tang Limited
"Ivan was my trainer for Google Analytics and Data Studio masterclass. He taught me essential knowledge in Google Analytics and Data Studio. It helps me to visualize and analyse the data effectively. In additions, it also helps me to make the right choice in marketing budget allocation and helps us to drive more sales. He can explain academic concepts in a clear and confident manner, which makes his classes a pleasant experience. Even after the training, we will keep in touch and I will still reach out to him whenever I have doubts in Google Analytics and Data Studio."
James Cheong
Associate (Partnership), Singlife
"Ivan was my lecturer for Data Visualisation at the Singapore Institute of Management. He taught me essential knowledge in data visualisation to become proficient in Business Intelligence platforms such as Google Analytics and Tableau. Ivan is an experienced and patient lecturer. Ivan can explain academic concepts clearly and confidently. In addition, Ivan is approachable and friendly, which makes his classes a pleasant experience. Thank you, Ivan, for your teaching. I send you my best wishes for good health and every success in your academic career."
Salahuddin Haque
Senior Assistant Director, Data Management & Governance, A*STAR
"Ivan was my instructor for my diploma in digital marketing course that i took at Lithan Academy in 2020. His calm nature and patience helped us to stay relaxed and learn despite the tight timelines of the program. He was always willing to put in the extra time for us to answer our questions despite class being finished. Ivan was generous in sharing industry tips for new entrants like us in the digital marketing space. He is friendly and approachable and makes class a collaborative learning experience for everyone. He made the herculean task of learning the advance features of Google Analytics seem digestible for everyone. I wish him all the best in his future endeavours and would love to stay in touch."
Ben So
Career Transition Partner, Emunah Coaching
"Ivan was my lecturer and mentor at Lithan Academy (Professional Diploma in Digital Marketing). He was instrumental in helping me gain knowledge as a proficient Digital Marketer. Ivan is an experienced trainer and patient mentor. With his encouragement, I dived deeper into Google Analytics and SEO. Not only is he my mentor, but he is also my friend now."
Lavinia Rajah
Our Little Chicks
★★★★★
"Ivan is a true expert in this field. He has been always very professional, detail-oriented, thorough and committed to ensuring that my business was marketed well and effectively. The results were outstanding and far exceeded expectations!"
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Ben
Emunah Coaching and Training
★★★★★
"I am pleased with Ivan's coaching in the area of digital marketing. He shared with me many good practices for SEO and SEM and I benefitted from his valuable insights for my business."
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