Our E-commerce Consultant (Ivan Wong) covers the following in this 1-hour jumpstart: Today if you are running a business, there’s an urgent need to pivot online and apply digital tools to reach your customers who are browsing and shopping 24/7. The recent circuit breaker and on-going challenges posed by the pandemic is a strong reminder that you need to bring your business to the online space and not rely on just physical stores which could be paralysed in a lockdown situation. But how do you, as a business, respond effectively and successfully? The second instalment of SIRS’ Business Series brings you the ‘Strategies for Retailers to Win in E-commerce’ by two very experienced industry practitioners and speakers.
- Mr Ivan Wong, Digital Marketer and Consultant of MapleCommerce.com will highlight how Google Analytics, Ads and some other free tools can be used to measure and improve your business’ visibility online. Ivan has over 20 years of experience in Business Consulting, Digital Marketing, Conversion Optimisation, Digital Analytics and Data Science from both client-side and within the agency environment. He has previously held positions as the SEO and Analytics Director with GroupM Asia-Pacific and Director of e-Commerce at Far East Hospitality.
- Mr Ariff Kamal, Group Organic Lead of MoneySmart Group (Fintech) next shares how you should rethink your online strategy during and after the Covid-19 pandemic and with 3 quick wins for you to apply to your e-commerce business. Ariff was formerly the SEO Director with GroupM APAC and had consulted for regional brands like WPP, P&G, Fonterra, Sime Darby Motors, NUS Business School, General Electric and many more.