War on fake travel content intensifies – now it is time to rate the hotel review sites

In a bizarre twist in the battle to rid the industry of fraudulent reviews, reputation management firm Kwikchex has unveiled a star-rating system for review sites.
In January, following a complaint made by Kwikchex, the Advertising Standards Authority ruled against TripAdvisor saying the site should stop claiming reviews are real, honest or trusted.
Read more at http://www.tnooz.com/2012/04/27/news/war-on-fake-travel-content-intensifies-now-it-is-time-rate-the-hotel-review-sites/#iJaWfzOcw7zvYvCc.99